It seems that Internet enthusiasts simply can’t get enough of digital videos. For example, in February of 2013, over two years ago, 178 million Americans had watched just over 33 billion videos on the World Wide Web. Though the consumption of information by way of written means will never fully disappear, both the popularity and need for brands to have a sound video production strategy will only increase with time.
Currently, video traffic accounts for 78% of all Internet traffic. Furthermore, written content dominates most websites; however, before long, most homepages will be creatively dotted with instructional, advertorial and entertaining videos for potential clients.
The SEO Impact of Internet Videos
Not only are web videos useful in that users prefer to obtain knowledge through them, but they also help a business in one of marketing’s most popular subsets: search engine optimization (SEO). Regardless of the industry in which your company is seeking to excel, client access through the world’s largest search engines—namely Google and Bing—is paramount in improving market reach.
Simply put, video does nothing but help strengthen an existing SEO blueprint. Still struggling to make the leap? Presently, video results appear in about 70% of the top 100 search engine results. Additionally, it’s 53% more likely that a web page appear on Google’s first page if video is present.
The ROI Factor
For all business owners, capital is the most precious of commodities and is to be dealt with carefully. To them, the only thing that truly matters, and rightfully so at that, is a healthy return on investment (ROI). For many of a more traditional marketing background, pumping money into a video production campaign might seem like a bit of a waste.
In reality, that couldn’t be farther from the truth. Digital product or service pushers, were you aware that online shoppers are 144% more likely to make a purchase after viewing a video? It’s no wonder that retail sites with videos increase conversion rates by up to 30%. Even more impressive is the fact that visitors who watch product videos are 85% more likely to buy than those who’ve viewed nothing of the sort.
Arguably, what’s best about video production comes from the heightened focus on a given audience. At the end of the day, each individual customer is a company’s biggest concern. Your target demographic feels more comfortable about investing in what you’ve got to offer when videos are part of the shopping process.
In fact, 52% of consumers claim that videos help them make smart buying decisions. Realistically, with 66% of consumers watching the same product video two or more times, it’s hard to go wrong. Whatever your business’ marketing situation looks like, it stands to benefit from what video production has to offer.
